This poor woman looks like she's having a terrible hair day (!). If, like us, you need a bit of a helping hand in the hair department, here's our complete guide to hair care from root to tip and everything in-between.
Waterless Trend Alert
Waterless and bar formulations are becoming the norm, and we have the perfect formulation guides to make shampoo & conditioner bars easy to formulate, with all the consumer expectations of standard liquid products! Try our Solid Shampoo Bar or:

Afro-Textured Hair
Nobody likes flyaways: AlphaImprove 4D Hair is 100% natural with proven effectiveness in 4 dimensions: deep repair, densification of the hair fiber (inside out), frizz reduction and thermal protection. In addition, Green Behenic, a natural & green conditioning agent allows exceptional compatibility without adding greasiness. Try this for deep conditioning: INTENSIVE HAIR MASK FORMULATION
And for that silky smooth touch and happy curls Evicare Silk is the one to pick: HAPPY CURLS CREAM FORMULATION
Or if the straight hair look is more you, use PhytensoTM, proven to mechanically straighten hair via excellent smoothing power

Moisturised Hair is Strong Hair
Amisol TrioTM, which provides added moisture to hair even in wash off applications.
For an alternative to silicones, look no further than SiligelTM for smoothing and repair of damaged hair.
Offering an extremely soft yet dry sensory profile, Essachem® J gives hair a boost without a greasy after feel.