Mum and Baby

Let’s start with Mum…

Ah, pregnancy, the beautiful miracle of life! But let’s be real… it’s not all glowing skin and baby kicks. Between the morning sickness, swollen ankles, and that ever-growing belly, your body is working overtime. And while we can't formulate a cream for cravings or mood swings (yet!), we can help with some of the skin-related struggles that come along for the ride.

Tiger Stripe Love

One of the most common concerns? Stretch marks. These little tiger stripes can appear as the skin stretches rapidly during pregnancy. They’re essentially tiny scars that form in the deeper layers of the skin.

The good news? With the right skincare, you can help keep your skin hydrated, supple, and resilient, before and after birth.

Skincare Support for Your Bump

Thats where stretch mark prevention creams, oils and other maternity skin care comes into play! These are typically packed with moisturising ingredients and actives that support the skin’s natural collagen and elastin network, helping skin stay firm as it adapts to your growing bump. We also offer a number of phenoxyethanol alternatives suitable for sensitive skin!

Dealing with the Less Glamorous Stuff

And let’s not forget another not-so-glamorous side effect: haemorrhoids. Thankfully, there are soothing topical treatments out there to help ease the discomfort with calming, anti-inflammatory ingredients.

Now, let’s talk babies...

Newborn skin is delicate, thinner, more sensitive, and still developing. That means it needs extra TLC and the mildest of ingredients.

Formulators in the baby care space focus on mild, kind-to-skin ingredients that protect and nurture. Products in this category are all about:

Nappy rash protection: Think barrier creams that soothe and prevent irritation.

Cradle cap treatments: Gentle oils that help loosen flakes without stripping or irritating tiny scalps.

Massage oils: Calming blends (often fragrance-free or naturally scented) that turn baby massage into a soothing ritual for both baby and parent.

Every product in this space is developed with one thing in mind: pure, gentle, skin-loving care, because both mum and baby deserve a whole lot of comfort during this incredible journey.