Often trends can be 'hair' today, gone tomorrow - but healthy hair is always in fashion.
Luckily our partner Citróleo, a Brazilian manufacturer of natural ingredients have a range of effective hair care solutions for every hair need - all with fascinating sustainable stories.
All-in-One Hair Hero
AlphaImprove 4D Hair is a unique 100% natural multi-functional active with proven effectiveness in 4 dimensions:
- Deep repair
- Densification of the hair fiber (inside out)
- Volume reduction/ frizz
- Thermal protection
AlphaShield is a multifunctional active with exclusive natural pro-antiseptic technology for the complete treatment of the skin and scalp.
Hairvival Murumuru is an Amazonian bioactive. It offers superior properties to Argan oil and silicones to nourish and revitalise chemically treated hair, whilst reversing the damage caused to straightened afro hair by 25%.
CollagScalp Andiroba is a bioactive that repairs the scalp tissue and strengthens the hair follicles to promote healthy and resistant hair growth. It also acts as a protective shield against UV raditation – one of the main causes of cellular ageing.
A natural source of pro-vitamin A, Hyaluronic Tucuma Extra provides intense nourishment to the hair. Due to its emollient and moisturising properties, it outperforms silicones in sensory tests leaving hair feeling soft and silky, as well as stronger.
AlphaVelvety is a multi-functional active that not only hydrates but leaves hair protected against UVA rays and revitalised – feeling up to 35% smoother.
Scalp Care
Get to the root of the matter with these scalp care options:
Citro Uccuba – promotes skin renewal, whilst hydrating and strengthening the epidermal barrier.
Acai Oil – a super food for the hair and scalp offering nourishing, antioxidant and stimulating properties.
Eco Scrub Murumuru - obtained from residues generated in the production of murumuru butter. It is rich in essential fatty acids and presents a sustainable alternative to plastics and synthetic polymers to provide natural and gentle exfoliation.
Sustainable Surfactants
These biodegradable surfactants are perfect additions to any shampoo and conditioner formulations:
Green Behenic - with long lasting conditioning performance, say goodbye to tangles with this nonionic surfactant made from unrefined pracaxi oil.
Green CAPB-B - naturally viscous, it creates a stable and creamy foam. Reduces hair static and improves combability.
Green Cocoamphoacetate B - suitable for sensitive skin, including baby products. This mild surfactant is made from unrefined babassu oil.
