Sustainability never looked so good. Yesterday leftovers are tomorrow's hero ingredients.
From fruit pomace and olive by-products to discarded tomato seeds and tea seed oil residues, we're giving waste a seriously glamorous second life.
Welcome to our Waste Not, Want WOW! edit — a collection of sustainable, upcycled and circular economy ingredients that prove great performance doesn't have to come at the planet's expense.
Because when it comes to formulation, we think waste is so last season. 😉
SKIN CARE:- Sustainable. Upcycled. Seriously impressive
Beautiful skin + social good❤️
AGASCALM™ is a sustainable extract that helps reduce redness and improve skin luminosity. But that's not all. This anti-inflammatory active also supports a university social project and helps create jobs in its cultivation region.
Good for skin. Good for communities. Good all round.
ECOSCRUB MURUMURU: Upcycled Exfoliating Hero
Scrub up beautifully — without the plastic.
Derived from Murumuru kernel cakes, Ecoscrub Murumuru is a naturally coloured, sustainable alternative to synthetic polymer scrubs, helping to keep both face and body feeling smooth, polished and glowing.
Proof that leftovers can have a little sparkle. ✨
CYTOFRUIT: Why Waste all that fruity goodness?
A fruit cocktail your skin will love. 🍊🍋🥝
A range of upcycled, circular economy active waters recovered during fruit juice production. Rich in oligo-elements, they help support the skin's natural biological processes. Choose from:
Bergamot • Clementine • Grapefruit • Kiwi • Lemon • Pomegranate • Green Mandarin • Red Orange • Sweet Orange
Honestly, they sound good enough to put in a smoothie... but we recommend keeping them for your formulations. 😉
EMOTION SKIN: An incredible emollient.
From olive by-product to skin-loving luxury. 🫒
Created from the by-products of olives. This di- and triglyceride blend of esters delivers a beautifully soft skin feel and light touch, whilst offering excellent skin penetration, stability and oxidation resistance.
And the cherry on top? It's microbiota friendly too.
A smooth operator indeed!
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100% natural, upcycled active ingredient. Made from apple pomace - the nutrient-rich goodness left behind after juicing. This sustainable powerhouse helps soothe inflammation and combat cellular senescence, supporting a fresher, more youthful-looking complexion. Turns out the best bits of the apple weren't finished yet.
Striking red vegetable oil rich in lycopene. Red Velvet Oil is extracted from tomato seeds discarded by the food industry. Perfect for formulations focused on: ✨ Skin repair and restoration ✨ Antioxidant protection ✨ Serums and creams ✨ UV protection — and plenty more!
Meet Number 6. An eco-designed, upcycled under-eye active and a true zero-waste hero. Designed to target dark circles and puffiness, Number 6 helps improve microcirculation for eyes that look fresher, brighter and ready to take on the day. Less "I need coffee." More "I woke up like this."
💁♀️ HAIR CARE : Sustainable solutions for seriously good hair days.
PHYTOSQUALAN VG
Smooth moves, shiny results.
Want shiny, frizz-free locks with improved combability? Look no further.
Derived from sustainable and reliable olive and vegetable sources, delivering a lightweight feel to finished formulations.
Smooth, shiny and sustainable? What's not to love?
DENSIFY'HAIR
Give fine hair a little more... everything.
Made from natural and vegan fibres obtained during the production of prestigious Oud wood essential oil.
These 100% upcycled fibres provide an immediate thickening effect, ideal for formulations targeting thinning or fine hair.
Waste? We prefer "future volume booster."
ORMESIA®
Keep colour-treated hair looking fabulous for longer. 🌺
Upcycled maracuja seeds.
Sustainably sourced and traceable to Peru, Ormesia® helps protect colour-treated hair from pollution and UV exposure while helping preserve colour, shine and strength.
Because great hair colour deserves more than just a good salon appointment.
Water, but make it work harder. 🌊 A biological algal water that can replace standard water in formulations. Upcycled from the drying process of organic seaweed Palmaria palmata, it helps hydrate, soothe and refresh the skin. A smarter drop in the formulation bucket.
Big bubbles. Small footprint. 🫧 100% natural. Upcycled anionic surfactant powder made from Camellia oleifera seed extract - co-product from tea seed oil production. This eco-friendly ingredient creates a rich, abundant foam while gently cleansing the skin. Because sustainability shouldn't mean compromising on bubbles.
Show greasy roots who's boss. 🥑.Designed for oily scalps, dandruff and flakes this sustainable, upcycled plant-ester is derived from avocado oil using Expanscience's innovative process. It helps reduce 5α-reductase activity to manage excess oil, leaving the scalp feeling cleaner, more comfortable and beautifully balanced. Goodbye greasy roots!
♻️ GOOD INGREDIENTS SHOULDN'T GO TO WASTE.
The beauty industry is getting smarter about sustainability — and we're here for it! |
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Upcycling allows us to unlock the incredible potential hidden in materials that might otherwise be discarded, transforming by-products into high-performing ingredients for next-generation formulations. |
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Less waste. More innovation. Plenty of WOW. |
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