Whether you're formulating for volume, shine, strength, or frizz control, we've got ingredients that will turn heads (in all the right ways).
Scalp First Revolution!
Scalp care has stepped onto centre stage - and we're ready for it...
- EVICARE®WINTERGREEN – a natural antimicrobial active, rich in salicylic acid - known for its anti-dandruff benefits and scalp-soothing properties.

Hair Today AND Tomorrow!
Reduce hair loss with our range of solutions:
BAICAPIL™
This natural active reduces hair loss, stimulates hair growth and improves overall condition.
Vegan FDS PYRROLIDIN
A powerful follicle-boosting active that helps extend the hair growth phase, reduce hair loss, and promote stronger, fuller strands by increasing nutrient flow to the root.


An active derived from Maca that stimulates hair growth, slows down hair loss whilst fortifying and revitalising hair.

This popular Brazilian oil not only helps prevent hair loss, but increases brightness and aids styling too.

Strengthens hair roots whilst stimulating scalp circulation and hair cell production, promoting thicker growth.
For Stronger, Fuller Hair

For strong solutions, look no further...
- AlphaImprove 4D Hair: A unique 100% natural active from the Brazilian Amazon with proven effectiveness in 4 dimensions: deep repair, densification of the hair fibre, volume reduction/ frizz, shine and thermal protection.
- Soline® Bio: A concentrate rich in unsaponifiables from organic & French sunflower oil, it protects hair from summer stress while providing softness, detangling & anti-breakage effects.
- Kahai Oil: 100% natural oil from the Amazon. It provides thermal protection, repairs split ends, increases gloss and reduces frizz at high humidity (outperforming Argan oil when tested at 5%)
- Golden Flora TH™: : Harvested by hand in Brittany, it reduces hair porosity, counteracts heat damage caused by straighteners and makes dyed hair look smoother.
Dive into our Seaweed Solutions
New DENSINARIA™ - this seaweed sourced 3-in-1 solution for hair breakage tackles density, resistance and split end prevention.
BOREALG TG - helps to stimulate the scalp and improve hair texture and manageability, whilst helping to revitalise growth of hair follicles.
SEA KERATIN PF™ - repairs damaged hair from colouring, provides anti-frizz properties, smooths and adds shine.

Sili-Gone!
Get silky locks without the silicones:
- Evicare® emolight - a natural silicone replacement.
- Biophytosebum - a non-greasy, sensorial alternative to silicones.
- ESSACHEM® SILK-100 - natural origin replacement for 100 cSt dimethicone.

Wash - and Go Formulate!

Unlock the secret to a stunning and irresistible hair with SEALROSE™, a hair care active that combines nature and beauty with the superfood, Rosehip. Recovers the lipid layer in the hair cuticle increasing its hydrophobicity in one application, even after rinse-off.

Try one of our Amazonian favourites: Green Cocoamphoacetate B - A natural COSMOS approved surfactant from babaçu oil, your perfect mild amphoteric vegetal surfactant.
Heads Up - The Latest Trends..

This ancient remedy is making a major comeback for its stimulating properties, believed to promote hair growth and improve scalp circulation. Try our antioxidant, anti-ageing, anti-inflammatory, soothing Rosemary Oil from Provital.

These lipid molecules are essential for maintaining the hair’s cuticle, locking in moisture, and preventing breakage for smoother and stronger strands! So reach for our easy-to-use liquid Ceramide, CeraFluid.

Lemon Myrtle, also known as 'Koala Tea' is already popular in food, drinks and aromatherapy and is fast becoming an Australian hero in skin & scalp care. Our Lemon Myrtle Cellular Extract delivers the natural molecules this botanical species can offer for haircare.
3. Plant Based Proteins
Trending for a reason. They strengthen the hair shaft, improve elasticity, and add shine.
- Vegan HDS Kera-P - targeted delivery of proteins to repair, strengthen and protect damaged hair directly from within.
- SEA KERATIN PF™- repairs damaged hair from colouring, smooths, provides anti-frizz properties and shine to the hair.
- SOY COMPLEX – Strengthens, smooths and gives shine to hair.

Plant-based Keratin Alternatives

Discover our actives from Provital:
- KERADEEP™ - this active derived from pine bark extract provides protection and prevents hair damage at molecular level through its action on the hair proteins.
- KERAMARE™ – provides hair fiber repair and protection against damage caused by exposure to heat/ UV/ IR thanks to exclusive 3D Matrix technology.
- KERARICE™ - provides colour and hair fiber protection from sun radiation, as well as repairing the internal structure of the hair.
- KERARICE™ - provides colour and hair fiber protection from sun radiation, as well as repairing the internal structure of the hair.
- KERANUTRI™ - contains hydrolyzed soy protein and is designed for daily use, offering strengthening and repairing benefits.
Upcycled Heroes

PhytoSqualan is an upcycled high performing, plant-based natural emollient found to reduce frizz, increase gloss and improve combability.

An upcycled extract from maracuja seeds, Ormesia® offers an anti-pollution shield while boosting natural hair shine & colour retention for dyed hair.

An upcycled active sustainably sourced using green chemistry, 5αAvocuta® T reduces sebum and dandruff.
Formulation Inspiration
Tried & Tested
This MUST HAVE WAVES formula has been put to the test by the team - well actually one of their (willing?) partners...
But all were delighted with the results!
Using Hairvival Murumuru to enhance and revive curls - tests show it reduces damage caused to ethnic hair by 25%. We're sold!

More Ideas
Discover these additional prototype ideas using some of our featured ingredients above:
Start the day with this leave-in hair care formula from Sophim.
Three ideas from Laboratoires Expanscience to protect scalp, hair & beard.
Hairlixir-Protective Oil Serum
A multi-tasker from Provital, use on dry ends or as an overnight treatment.
