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Men's Care Made Simple: Essentials You Need

Jamie's Go-To Men's Care Picks

When it comes to men's care, keeping things simple is often the key. Think streamlined routines, hardworking ingredients, and multifunctional formulas that deliver maximum results with minimal fuss.

From post-shave essentials to beard care, skin barrier support and thicker-looking hair, Jamie has rounded up his favourite ingredients to help create high-performing products for every grooming routine.

✂️ Smooth Moves: Post-Shave & Beard Care

Whether it's soothing freshly shaved skin or taming an unruly beard, these ingredients have you covered:


  • Pracaxi ProSense® helps calm post-shave irritation, supports skin recovery and restores balance.
  • Pair it with Evicare® Cool® for an instant cooling sensation and refreshing finish.
  • Cacay Oil by Kahai™ deeply nourishes skin and beard without leaving a greasy feel, making it ideal for beard oils.
  • Zenigloss smooths, detangles and adds a healthy-looking shine to facial hair.


Prefer a beard balm or styling stick?


Phytowaxes, Vegeline and Idrawax® Revo offer fantastic texture and styling possibilities.

Learn more

💪 Strong Skin Starts with a Healthy Barrier

Men's skin may be thicker, but it still benefits from barrier-boosting ingredients.

  • Vegan DDS Niacinamide delivers Vitamin B3 where it's needed most to improve hydration and strengthen the skin barrier.
  • Hydrafence™ provides up to 120 hours of moisturisation, boosts ceramide production and now boasts impressive new rinse-off performance data.
  • CeraFluid®, our easy-to-use liquid ceramide NP, helps lock in moisture, reduce dryness and improve skin smoothness and elasticity.

😴 Beat the Signs of Fatigue 😴

These ingredients help skin look refreshed and revitalised.

Effipulp Avocado
Effipulp®

Helps soften the appearance of fine lines

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Bakuchiol flower
Exo-DDS Bakuchiol

Delivers retinol-like benefits with a gentler touch.

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Jade Alga
Jade Alga™

Combines shape memory technology with a gentle resurfacing effect to improve hydration, barrier function and under-eye wrinkles for a healthy-looking glow.

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👀 Bright Eyes, Fresh Look

For eyes that need a little wake-up call:

  • Number 6 helps reduce the appearance of dark circles and puffiness using avocado polyphenols.
  • Eyefective™ visibly firms the upper eyelid while reducing under-eye bags for a refreshed appearance.
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✨ Keep Shine Under Control


For oily or blemish-prone skin, Bioactive Totarol™ T9 is a true multitasker. Sustainably sourced from fallen New Zealand Totara trees, it delivers antioxidant and antibacterial benefits while helping regulate excess sebum and reduce the appearance of blemishes.

Learn more

💇 Hair Today, Hair Tomorrow


Looking to create products for fuller, healthier-looking hair?

  • BAICAPIL™ helps reduce hair loss while encouraging stronger, healthier growth.
  • Skinhairgium® Bio, powered by maca-derived peptides, helps revitalise and fortify hair.
  • Native Australian Sandalwood Seed Oil may help inhibit 5α-reductase, supporting products targeting DHT-related hair loss.
  • Densify'Hair, an upcycled ingredient from oud wood processing, instantly creates the appearance of thicker hair and is available in both light and dark brown shades.

Watch Jamie Put Kahai Oil to the Test 🪔

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Jamie's beard has a new best friend. 🌿 Kahai oil = softer beard, happier Jamie

Jamie's Formulation Inspo!

Whether you're developing skincare, beard care or haircare, Jamie's favourites prove that mens' grooming can be simple, effective and packed with performance.

Electrolyte Glow Hydration Serum

Anti-Hair Loss Elixir

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Infinity Ingredients is a supplier for cosmetics ingredients based in the UK and Ireland.

C/O Wilson Partners Limited, Tor, Saint-Cloud Way, Maidenhead, Berkshire, England, SL6 8BN

Registered in England & Wales No. 08330727

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