Feet! Some people have a fetish about them, others hate them. Whether you love them or hate them, they are probably the most used and most neglected part of our body as they are often out of sight and out of mind. Many consumers complain about their feet, as they get hot, sweaty and often have hard, dry and cracked skin and heels.
In general it is women who are more conscious about their feet and spend a lot of time and money on pedicures, nail varnish, exfoliators and creams to moisturise. However, the men are increasingly aware of the state of their feet, especially in summer.