January may be all about cutting back, just not when it comes to your formulas. As temperatures drop, hair and skin get thirstier; this is the perfect moment to load up on our hydration heroes.
We’re spotlighting ingredients that deliver deep, lasting moisture, improve barrier function, and keep your textures silky and stable. Consider these your go-to toolkit for making dryness a thing of the past!
Overnight Heroes
Whether hair has been through heat, colour, styling, or just a long week, AMA-PROT steps in to help strengthen, repair, and bring things back under control. Perfect for everything from daily care to intensive treatments, it helps turn fragile, stressed hair into soft, cooperative, “yes-I’ll-behave-today” hair.
This formula works behind the scenes, releasing its active ingredients step-by-step through Provital's 3D Matrix, so your hair gets long-lasting care, not just a quick fix. It wraps each strand in a protective hug, smoothing the cuticle and helping damaged fibers stay strong and resilient.
Weather Winners
Meet our climate-smart ingredients that keep every strand thriving, no matter what the forecast says.
- Soline® Bio – Powered by sustainably sourced sunflower oil, this lightweight conditioner helps protect hair from heat, sun, and coastal stress. It reduces breakage, boosts softness, and makes detangling easy, so hair stays smooth, happy, and beach-ready.
- Ormesia – An upcycled maracuja extract rich in protective polyphenols, this conditioner helps defend hair from pollution and daily environmental stress. It boosts hair strength, protects colour, and keeps shine intact, so your hair stays fresh, vibrant, and resilient.
For Thirsty Strands
Powered by rosehip superfood and sunflower oil, SEALROSE™ helps restore the hair’s natural lipid layer in just one use, even after rinse-off. It boosts softness, shine, and protection by sealing the cuticle where it matters most. Perfect for both wash-off and leave-on conditioners, it leaves hair looking and feeling beautifully smooth.
Rich in fucosterol, Marine Bamboo™ helps protect against modern ageing stressors like blue light, UV, pollution, and more. It supports firmness and tone by helping skin stay resilient and energised. While also delivering lipid replenishment to protect hair, keeping it nourished, smooth, and well-defended.
Prime Picks
Say hello to these next-gen hair helpers ready to boost gloss and combat frizz in all the right ways.
- Covertrix – Brand new for SCS Formulate 2025. Hair optimised 3D Matrix for hair gloss and shine.
- AlphaImprove 4D Hair – Cost-effective oil-soluble active for heat protection, frizz control and hair hydration.
Dual-Action Ceramides
Soother & Skin Bounce Booster
The world's first organic super ingredient, sustainably sourced from the fallen New Zealand Totara Tree. Clinically proven to dial down redness and irritation, this ingredient is basically a chill pill for skin. Perfect for keeping acne-prone and sensitive complexions feeling calm.
Insapolive is a 100% vegetable emollient, composed of Olive Oil unsaponifiable, rich in sterols and squalene. It gives the skin’s natural support crew a serious boost, ramping up the proteins that keep the skin barrier strong, cells chatting, and complexion feeling resilient.
Moisturisation in Seconds!
HYDROMANIL™ H.GL. - M.S features Provital's 3D Matrix technology for immediate and long-lasting hydration, even after rinsing/cleansing and protecting against bacterial biofilm.
PrincipHYAL® Signal-10 is a tiny molecule of HA with huge moisture benefits. It gives formulations a fast improvement in skin moisturisation and elasticity.
2-in-1 Solutions
Odycea's JADE ALGA™ provides skin with optimised cellular hydration and gentle BHA chemical peeling to unleash skin radiance.
Body Butter’s Best Friends
Bodycare demands performance and multi-tasking properties, and it's made simple with these ingredients.
Enhancing barrier support, smoothness, and bringing that instantly addictive texture.
- AlphaImprove: Ideal for products that help soften stretch marks and kick-start skin regeneration.
- Red Velvet Oil: Planet-friendly and antioxidant-rich, it calms skin and helps it bounce back.
