The flawless look is certainly in vogue at the moment.
Claims such as ‘pixilate your skin’ and ‘flawless’ complexion are more and more prevalent in the high definition world we now live in.
We all want to look our best and using decorative cosmetics certainly helps us to do this by hiding blemishes and minor skin imperfections (see Problematic Skin leaflet), dark circles, puffy eyes (see Eye Care leaflet) and by enhancing key features such as the eyes (long, dark lashes/eyebrow pencils), cheek bones and lips. There is a growing overlap between decorative cosmetics and the skin care sector as seen by the growth of BB, CC creams etc. More and more foundations are offering anti-wrinkle effects, lipsticks that claim to plump, mascaras to lengthen and build lashes and under eye concealers to reduce puffiness and dark circles.
Plus with the ever growing trend of transfer resistant and waterproof make-up, make-up removers really need to work to avoid those panda eyes.